This is some exciting news with one more shark entering the waters of motocross and off-road. This is a pretty big announcement but a full launch timeline has yet to be announced. It even mentions “Dual Sport” which is really inviting for most off-road enthusiast these days. Triumph is not pulling any punches and brings two powerhouse names into the mix to help elevate the project and also provide testing during development. If you remember the 1960s, Triumph got dirty back in the day and roared their way across the desert, now that may return?
With GasGas in the game now, there is also Beta in the mix as well as Sherco and a little TM. There are other players as well but small or non-existent in the US market like, AJP, Thumpstar, GPX, SSR and Rieju to name a few.
Now we add Triumph (a major name in the world of two-wheels) to motocross and off-road, it almost feels like the late 60s early 70s again with some many small brands to choose from. Yes the old names like BSA, CZ, Can-AM, Ossa, Maico and Bultaco are long gone but now there are new players to go toe-to-toe with the big-four of the 80s to 2000s. Not to mentions the KTM family with Husqvarna, that is a lot of options for moto and off-road.
Below is the full media release from Triumph.
TRIUMPH ANNOUNCE THEIR INTENT TO ENTER
THE MOTOCROSS AND ENDURO WORLDS
Triumph Motorcycles is excited to announce that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles. Joining our class-leading and globally renowned motorcycle range, this all-new competition MX and Enduro (Dual Sport) family will bring all of Triumph’s engineering expertise to riders and racers worldwide.
This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all-new Triumph factory race program and a commitment to top-tier championship racing in both Motocross and Enduro series.
Coming hand-in-hand with this commitment to race and win at the highest level in the sport, Triumph is proud to announce that global Motocross legend Ricky Carmichael and five-times Enduro World Champion Iván Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.
An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing program and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.
Nick Bloor: CEO Triumph Motorcycles Ltd:
“Today’s announcement marks the beginning of a new chapter for the Triumph brand,
which everyone at Triumph is incredibly excited to be part of. We are 100% committed
to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new
generation of Triumph riders”
Ricky Carmichael:
“I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavor into the off-road product category.
This is an incredible opportunity for me to join this historic brand, and I am honored and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication, and passion to develop a top of the class product. Everyone that I have been involved with this project, from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of.
We all share that same passion, and that’s to be the best.
If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!
Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors.”
Ivan Cervantes:
“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television. So, to be working with Triumph from the beginning of this project is an amazing opportunity for me, not just because it is working with one of the world’s greatest motorcycle brands but also for being part of building something from zero. It is a dream come true for any racer!
Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.”
